The Mobile Developer

Similar to the other site we are testing mobile seo on, we did absolutely no Mobile Seo on Mobislim after we managed to boost rankings for all our target terms. After 1 month one of our new target terms “slimming” has improoved conciderably, we are now #24 for “slimming” and we were about 80 a month ago, and we have done absolutely nothing in this time. Ace.  We are also ranking for related slimming terms such as slimming products, and slimming hoodia. (Hoodia is a pooular slimming product).

So our site is currently in index limbo. Our old urls, which we’ve 301′d to the new homepage are still in the index, (but presumably not doing very well since they are only linked to the homepage), but our new super amazing mobile seo friendly urls have not been indexed yet. Here’s a link to the main mobile slimming page. And here’s a link to the cold water diet page, which as you can see has been beautifully crafted - now please please please mr google spider - can you crawl mobislim and particularly pick up this fascinating article about the cold water diet?

Last night we deployed mobislim.com v2 - which is now governed by the Scorch Controller. This Java Spring MVC based controller framework ensures that our slimming diets and health site now benefits from SEO friendly urls. In addition to this - page titles and page meta is now based on the asset / article being viewed. We are also using the heading tags when presenting article titles. The combination of the above should lead to a whole load of hot loving from google mobile search.

We have already captured our page rank at the begining of the month and today I have some captured some interesting resutls already. It seems that this blog itself is enancing the page rank on mobislim! My trusty colleague Maria Sanchez is going to come up with a list of tough and competetive terms which we want mobislim to rank for. I will update when I hear more from her on the mobile analytics and mobile slimming blog.

Due to the change in url formats, I now need to go and perform a load of 301 redirects so that we do notlose the page rank on our old pages.

An example page for the old slimming diets sections is:

http://mobislim.com/viewZone.jsp?p=auxu_zx2

An example page for the new slimming diets section is:

http://mobislim.com/k-fve/zone/2/slimming-diets.htm

An example page for an old article is:

http://mobislim.com/viewAricle.jsp?p=ax3

An example page for a new article is:

http://mobislim.com/k-zfve/slimming-diets/article/3/the-less-food-diet.htm

Hopefully google will like the *new look* url’s as much as I do!

Update: Having major problems comming up with an apache rewrite rule to do perform the above re-writing, kind of because the rule involves using both bits from the url and also the parameters. Ah, I’ve just figured what I need to do now! Back to the drawing board…

We had confirmation today from Bango Button that we could upgrade the framework for mobislim.com so that it could utilise our new Scorch Controller (TM). This was also ok’d by the mobislim web mistress and mobislim blog writer - Maria.

Scorch Controller ensures that the cms publishes search engine friendly url’s. But simply putting mobislim under Scorch Control was not a big enough challenge for the day. I am therefore currently working on enhancing the ScorchControl to:

• Create a dynamic page title based on the current asset / page command function.
• Read in meta data from the current asset and if present use this to populate the “decription” and “keywords” meta tags. (This requires adding these fields to the asset object, and creating setters for these in the CMS.
• Generate related tags for articles / assets. i.e. if an article is tagged with “health”, “slimming” and “diet-pills”. Then when on the view articles page, there will be links for health, slimming and diet pills, which list all articles containing these tags.

We can then create a google mobile site map for the new mobile seo friendly url’s.

I propose to have the above all running and migrated by the crack of dawn tomorrow. The fact that I can do this within this time frame is all down to the beauty that is Spring MVC - the Java framework which the Scorch Controller is implemented in.

More soon!

This evening I just finished the core implementation of our new Spring based MVC controller for providing SEO friendly url’s. It’s called the Scorch Controller and it takes makes all its decisions autonomously based on the ScorchState. After it has forwarded to the appropriate JSP it then gives the JSP the ScorchState which it used to get to the JSP. The page can then use the state to create the seo friendly external links for the ScorchController. A few weeks ago it was all a dream but now it is live and working at an undisclosed location. Tomorrow I am going to create a google mobile site map and submit the secret site. Then I am going to try and migrate the ScorchController into mobislim.com our slimming and dieting based mobile web analytics product, so we can see how the search engine optimisation is affected.

We have just received go-ahead on performing search engine optimisation for our mobile analytics project mobislim.com !

We are working with Top SEO Company One Result in order to boost the rankings of Mobislim for diet related searches.

This will work nicely with the amazing new advances in Bango’s Analytics and Billing systems - which will give valuable referal and campaign tracking data.

More information about mobile search engine optimisation can be found here