New Frontline in Mobile SEO - ScorchController(TM) and ScorchState(TM)
This evening I just finished the core implementation of our new Spring based MVC controller for providing SEO friendly url’s. It’s called the Scorch Controller and it takes makes all its decisions autonomously based on the ScorchState. After it has forwarded to the appropriate JSP it then gives the JSP the ScorchState which it used to get to the JSP. The page can then use the state to create the seo friendly external links for the ScorchController. A few weeks ago it was all a dream but now it is live and working at an undisclosed location. Tomorrow I am going to create a google mobile site map and submit the secret site. Then I am going to try and migrate the ScorchController into mobislim.com our slimming and dieting based mobile web analytics product, so we can see how the search engine optimisation is affected.