The Mobile Developer

We are not ranking at all for “spurs chants ringtones” on google mobile search (mobile results). Have created a new page on spurs and called it spurs-chants-ringtones. I have added some spurs chants ringtones keywords and page title etc. I put a link to this page from our new static Animation FC main page (mob.animationfc.mobi) which goes to this page. The url is http://mob.animationfc.mobi/a/spurs/spurs-chants-ringtones.jsp

I posted a blog on my Animation FC Animations For Mobile Blog about this yesterday. I did not mention this page on twitter though.

I have spent some time this afternoon performing some simple mobile seo for the Tottenham Hotspurs wallpaper ringtones and animations site.

1. We were getting no ranking for “spurs ringtones” so I’ve changed the page name to include spurs in it. i.e. the new link is http://mob.animationfc.mobi/a/spurs/spurs-ringtones.jsp instead of just being ringtones.jsp
2. I have changed the title tags for each page to go in <h1> tags were possible. (using <b> for wml devices).
3. I have resubmitted the google sitemap with the new urls. Last time it took a year for google to pick it up so I’m hoping for a quicker turnaround this time.
4. I have created a special landing “preview” page for a couple of ringtones. One of them I am going to link to in this blog, and will get my friend and seo expert David Carruthers of One Result to metntion it in his blogs etc. The other one we will not, and we will see which one, gets boosted. The link of the one I am increasing the inbound links for is the Spurs ringtone, “Spurs Go Marching In” - the url is: http://mob.animationfc.mobi/a/spurs/spurs-go-marching-in-ringtone.jsp
5. I have changed the generic “Spurs” title on each page to be specic to each section. i.e. the page title for Spurs Ringtones is now “Spurs Ringtones” and not “Spurs”.
6. I have submitted the sitemap to the root domain i.e. http://mob.animationfc.mobi/ instead of mob.animationfc.mobi/a/spurs/
7. I have also changed a method which is called by all anchor writing tags which calls response.encodeURL(href) to now do absolutely nothing. This is because I noticed that google had included a jsession id on every single url it had crawled… (not good).
8. This site does not make use of the new ScorchController(TM) so is still parameter based. However, I spent a small amount of time ensuring that we were optimising the parameters for the football site so that they did not contain any redundant information.

Well that’s about it… now to wait and see when a) my sitemap gets picked up b) the site gets crawled and c) if any of the above has done any good!

This evening I just finished the core implementation of our new Spring based MVC controller for providing SEO friendly url’s. It’s called the Scorch Controller and it takes makes all its decisions autonomously based on the ScorchState. After it has forwarded to the appropriate JSP it then gives the JSP the ScorchState which it used to get to the JSP. The page can then use the state to create the seo friendly external links for the ScorchController. A few weeks ago it was all a dream but now it is live and working at an undisclosed location. Tomorrow I am going to create a google mobile site map and submit the secret site. Then I am going to try and migrate the ScorchController into mobislim.com our slimming and dieting based mobile web analytics product, so we can see how the search engine optimisation is affected.

We have just received go-ahead on performing search engine optimisation for our mobile analytics project mobislim.com !

We are working with Top SEO Company One Result in order to boost the rankings of Mobislim for diet related searches.

This will work nicely with the amazing new advances in Bango’s Analytics and Billing systems - which will give valuable referal and campaign tracking data.

More information about mobile search engine optimisation can be found here