Premier League Mobile Analytics for Man Utd / Daily Star Campaign
Animation FC did a great campaign with the Daily Star today, in conjunction with Manchester United Football Club and Bango mobile billing and analytics. With a front page ad for the Man U free wallpapers and free Premier Club screensavers, we were delivering a content item every few seconds and I was pleasantly surprised to discover the servers were running at less than 5% processor utlisation.
Obviously we used Bango for the wap site discovery and billing on the cross sell items. So, not only did we get great conversions on the upsells but we also enjoyed the benefits of premier league mobile analytics!
These promotions with the Daily Star will be ongoing, so we are looking forward to the official release in the new bango analytics API which will give us *even better* campaign tracking for cross sell items (if that is possible)!
