The Mobile Developer

We’ve just uploaded mobileimpossible.com for our new brand Mobile Impossible. Still got a lot of work to do on it but at least we’ve got a front page!

This evening I just finished the core implementation of our new Spring based MVC controller for providing SEO friendly url’s. It’s called the Scorch Controller and it takes makes all its decisions autonomously based on the ScorchState. After it has forwarded to the appropriate JSP it then gives the JSP the ScorchState which it used to get to the JSP. The page can then use the state to create the seo friendly external links for the ScorchController. A few weeks ago it was all a dream but now it is live and working at an undisclosed location. Tomorrow I am going to create a google mobile site map and submit the secret site. Then I am going to try and migrate the ScorchController into mobislim.com our slimming and dieting based mobile web analytics product, so we can see how the search engine optimisation is affected.

Animation FC did a great campaign with the Daily Star today, in conjunction with Manchester United Football Club and Bango mobile billing and analytics. With a front page ad for the Man U free wallpapers and free Premier Club screensavers, we were delivering a content item every few seconds and I was pleasantly surprised to discover the servers were running at less than 5% processor utlisation.

Obviously we used Bango for the wap site discovery and billing on the cross sell items. So, not only did we get great conversions on the upsells but we also enjoyed the benefits of premier league mobile analytics!

These promotions with the Daily Star will be ongoing, so we are looking forward to the official release in the new bango analytics API which will give us *even better* campaign tracking for cross sell items (if that is possible)!