The Mobile Developer

We’ve just uploaded mobileimpossible.com for our new brand Mobile Impossible. Still got a lot of work to do on it but at least we’ve got a front page!

Quite a lot of development has gone into mobislim recently. We have added the latest bango mobile analytics tracking tools to the site. These include bgo_campaign parameters etc. and these are passed to the site via the request query parameters. Once any of the 6 valid bango parameters are detected by the site, they are stored in the users session and are appending on all page tracking numbers and all bango relay numbers. Therefore we can track where a user has come from campaign wise, for every bit of content they download, and even when they register.

We had a bit of a dillema when adding this functionality, since in order to maintain session states for devices which do not have cookies enabled, you need to store the jsessionid in the parameters, and we removed the functionality for this when we began our mobile seo experiments. This was because we saw that google had picked up the sites with different jsessionid’s and were treating the same pages as different pages but with the same content and thus punsishing our rankings for it. However, I have read that google now has better support for both query parameters and jsession id’s… so lets see because afterall the most important thing is the mobile analytics - since without it you can’t really tell if your mobile seo is working optimally or not.

We now have 4 versions of mobislim. There is mobislim.com sa.mobislim.com which has some south african commedy videos on it and there is also the d2c.mobislim.com which we built for TMobile in the States. Finally there is the iphone version of mobislim. It is still on a staging url but I will put it onto a proper mobislim url soon and write about the fun I had with javascript, ajax, dodgy stylesheets etc doing that…

Similar to the other site we are testing mobile seo on, we did absolutely no Mobile Seo on Mobislim after we managed to boost rankings for all our target terms. After 1 month one of our new target terms “slimming” has improoved conciderably, we are now #24 for “slimming” and we were about 80 a month ago, and we have done absolutely nothing in this time. Ace.  We are also ranking for related slimming terms such as slimming products, and slimming hoodia. (Hoodia is a pooular slimming product).

After our success with Spurs Mobile Animations and on and off page mobile seo, Maria, David, Gaz and I decided to hold off any bloggin and other off page mobile seo for spurs mobile animations. So when I came back 1 month later to have a look and see where we were, well we were still at #1 and #2 for spurs animations and spurs ringtones etc on google mobile search but more interestingly, we were also top slots in normal google websearch. I thought this was most strage since we outranked the official spurs website…

I have now checked about 1 weeklater and this is no longer the case and our rankings for spurs animations has dropped. Lets see what happens now with a fresh bit of off page mobile search engine optimisation.