The Mobile Developer

I have spent some time this afternoon performing some simple mobile seo for the Tottenham Hotspurs wallpaper ringtones and animations site.

1. We were getting no ranking for “spurs ringtones” so I’ve changed the page name to include spurs in it. i.e. the new link is http://mob.animationfc.mobi/a/spurs/spurs-ringtones.jsp instead of just being ringtones.jsp
2. I have changed the title tags for each page to go in <h1> tags were possible. (using <b> for wml devices).
3. I have resubmitted the google sitemap with the new urls. Last time it took a year for google to pick it up so I’m hoping for a quicker turnaround this time.
4. I have created a special landing “preview” page for a couple of ringtones. One of them I am going to link to in this blog, and will get my friend and seo expert David Carruthers of One Result to metntion it in his blogs etc. The other one we will not, and we will see which one, gets boosted. The link of the one I am increasing the inbound links for is the Spurs ringtone, “Spurs Go Marching In” - the url is: http://mob.animationfc.mobi/a/spurs/spurs-go-marching-in-ringtone.jsp
5. I have changed the generic “Spurs” title on each page to be specic to each section. i.e. the page title for Spurs Ringtones is now “Spurs Ringtones” and not “Spurs”.
6. I have submitted the sitemap to the root domain i.e. http://mob.animationfc.mobi/ instead of mob.animationfc.mobi/a/spurs/
7. I have also changed a method which is called by all anchor writing tags which calls response.encodeURL(href) to now do absolutely nothing. This is because I noticed that google had included a jsession id on every single url it had crawled… (not good).
8. This site does not make use of the new ScorchController(TM) so is still parameter based. However, I spent a small amount of time ensuring that we were optimising the parameters for the football site so that they did not contain any redundant information.

Well that’s about it… now to wait and see when a) my sitemap gets picked up b) the site gets crawled and c) if any of the above has done any good!

Tags: mobile ringtones, Mobile SEO, spurs mobile, spurs ringtones, tottenham hotspurs